DUBAI: Dubai has evolved into the global headquarters for the “Creator Economy.” In 2025, the landscape is no longer just about viral videos; it’s about massive diversified empires spanning cosmetics, real estate, and tech.
Here is the definitive power-list of the top 20 content creators in Dubai, categorized by their niche and how they leveraged the city’s infrastructure to build their brands.
The “Legacy” Titans (Multi-Million Dollar Empires)
- Huda Kattan (@hudabeauty): * Niche: Beauty & Entrepreneurship.
- The Empire: The undisputed queen of Dubai’s creator scene. She turned a blog into Huda Beauty, a billion-dollar brand. In 2025, she remains a powerhouse by pivoting back to raw, “unfiltered” content and social activism.
- Karen Wazen (@karenwazen): * Niche: Fashion & Eyewear.
- The Empire: Leveraged her “it-girl” status to launch Karen Wazen Eyewear. She is the face of global luxury brands (Cartier, Dior) while maintaining a highly relatable family-centric narrative.
- Mo Vlogs (@movlogs): * Niche: Luxury Lifestyle & Supercars.
- The Empire: One of the original Dubai YouTubers. He built his empire by showcasing the extreme opulence of Dubai. Today, he’s a major player in the regional crypto and real estate investment space.
Culture & Storytelling Ambassadors
- Khalid Al Ameri (@khalidalameri): * Niche: Culture & Human Interest.
- The Empire: Known for bridge-building between the Arab world and the West. His “empire” is built on emotional intelligence and high-production storytelling that resonates across borders.
- Anas Bukhash (@anasbukhash): * Niche: Deep-dive Interviews (AB Talks).
- The Empire: The “Oprah of the Middle East.” His show #ABtalks has redefined celebrity interviews in the region, focusing on mental health and “the human behind the title.”
- Salama Mohamed (@salamamohamed): * Niche: Comedy & Skincare.
- The Empire: Built her brand through humorous sketches before launching Peacefull, a skincare line designed specifically for the Middle Eastern climate.
Luxury, Travel & Real Estate
- Enes Yilmazer (@enesplus):
- Niche: Ultra-Luxury Real Estate.
- The Empire: While global, his Dubai “Mega-Mansion” tours are legendary. He has become a key marketing arm for Dubai’s top developers.
- Supercar Blondie (Alexandra Hirschi): * Niche: Automotive & Tech.
- The Empire: Headquartered in Dubai, she runs a massive media network (SB Media Group) and recently launched SBX Cars, a global auction platform.
- Lana Rose (@lanarose786): * Niche: Music & Art.
- The Empire: Often seen with her brother Mo Vlogs, she has built a standalone brand in oil painting and music, embodying the “Dubai Dream” aesthetic.
The 2025 “Next-Gen” Power Players
- Noor Stars: The first Arab creator to hit 20M subscribers; a titan in the Arabic-speaking entertainment world.
- Nadir Nahdi: Focused on food and cultural identity; a leading voice for the “modern explorer.”
- Jumana Khan: A massive force on TikTok and Instagram, bridging the gap between Indian and Emirati audiences.
- Rashed Belhasa (@moneykicks): The original “rich kid of Dubai,” now a serious boxer and entrepreneur.
- Noha Nabil: A Kuwaiti expat who dominates the luxury retail and fragrance sector in the UAE.
- Joe Hattab: High-concept travel documentaries that often garner tens of millions of views.
- Lowi Sahi: A versatile creator focusing on lifestyle, challenges, and tech reviews.
- Dima Al Sheikhly: A favorite for high-fashion houses (Fendi, Chanel), representing the “New Dubai” elegance.
- Azza Al Mughairy: A leading media personality and culture creator who bridges radio, TV, and social media.
- Kris Fade: While a radio legend, his social media influence and “Fade Fit” brand make him a health and wellness mogul.
- Jessica Kahawaty: A humanitarian and model who uses her platform for global advocacy and luxury brand partnerships.
📊 How They Built It: The Dubai Blueprint
- The “Golden Visa” Security: Most names on this list utilize the 10-year residency to invest long-term in the city.
- The Multi-Channel Strategy: No one on this list is “just” a YouTuber. They all own physical businesses—be it eyewear, skincare, or boxing gyms.
- The Tax-Free Advantage: Creators in Dubai can reinvest 100% of their earnings back into production value, resulting in some of the highest-quality content globally.
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