In a move that has sent shockwaves through the local property market, DAMAC Properties has officially expanded its high-octane “Buy a Home, Get a Luxury Car” campaign. Originally launched as an exclusive Ramadan offer for Emirati buyers, the developer has now opened the gates to all UAE residents, regardless of nationality.
This extension, timed with the upcoming Eid Al Fitr celebrations and the UAE’s “Year of Family,” aims to reward the millions of residents who call the Emirates home. But you’ll need to move fast—the deadline to secure your keys (to both a villa and a vehicle) is March 31, 2026.
1. The Rewards: A Three-Tier Luxury System
DAMAC isn’t just giving away “any” car; they’ve partnered with Nissan to offer a fleet of high-performance SUVs tailored for the UAE lifestyle. The model you receive is directly linked to the value of your property investment:
| Property Investment Threshold | Guaranteed Luxury Vehicle | Estimated Market Value* |
| AED 1.5 Million+ | Nissan Pathfinder SL 4WD | ~AED 214,000 |
| AED 3.0 Million+ | Nissan Patrol SE Platinum City | ~AED 346,000 |
| AED 5.0 Million+ | Nissan Patrol NISMO | ~AED 455,000+ |
*Estimated 2026 market prices for reference.
2. Why This is Trending: “One Nation, One Family”
This campaign is more than a simple promotion; it’s a strategic statement on inclusivity. Amira Sajwani, Managing Director of DAMAC Properties, emphasized that the decision recognizes residents as “true partners” in the nation’s growth.
“The UAE’s remarkable success has been built not only by its citizens, but also by the many residents who have chosen to build their lives here. By extending this initiative, we want to offer meaningful support for families who see the UAE as their long-term home.” — Amira Sajwani.
3. Strategic Advantage for Buyers
At a time when global markets face uncertainty, Dubai’s real estate remains a fortress of stability. This campaign adds a massive “Lifestyle ROI” to your purchase:
- Immediate Value: Instead of choosing between a home upgrade or a car upgrade, you get both in a single transaction.
- Guaranteed Reward: Unlike a raffle or lucky draw, these cars are guaranteed upon the execution of the Sales and Purchase Agreement (SPA).
- Family Focus: By selecting the Nissan Patrol (the “Hero of All Terrains”), DAMAC is specifically catering to the needs of larger families in the region.
4. How to Qualify Before March 31st
To participate in this viral campaign, residents must meet a few key criteria:
- Timing: The booking must be made and the initial payment processed before the March 31st deadline.
- Property Selection: The offer applies to selected residential units across the UAE. This typically includes master-planned communities like DAMAC Hills, DAMAC Lagoons, and the newly unveiled Riverside Views.
- Residency: You must hold a valid UAE Residency Visa (Emirates ID) at the time of purchase.
Conclusion: The Clock is Ticking
With only two weeks left until the campaign closes, the race is on. Whether you are a first-time homebuyer or a seasoned investor, the opportunity to park a Nissan Patrol NISMO in the driveway of a brand-new luxury villa is a rare “double win” in the Dubai market.
Visit a DAMAC sales center today to confirm which projects are still available—because in Dubai, the best deals move as fast as a NISMO on the SZR.
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